AMAZON TRANSPARENCY
Transparency by Amazon interoperability with Scantrust
Enroll in the most effective anti-counterfeiting system on Amazon while taking advantage of previously unavailable interoperability features such as consumer engagement, anti-diversion, and regulatory compliance.
Prevent the sale of counterfeits
Amazon Transparency assigns serialized QR codes to individual product units, preventing counterfeit items from being listed or shipped by Amazon, allowing brands, Amazon, and customers to verify authenticity.
Learn about apps for authentication
Reduce the cost and impact of returns
Ensure the correct product versions reach customers, and gain detailed returns data to identify and address potential supply chain or product issues.
Prevent gray market sales
Block any unauthorized resellers from selling your product.
Post-purchase engagement
Customers can easily scan the Transparency code to confirm a product’s legitimacy and access additional brand-provided content, building confidence and enabling post-purchase interaction.
Unlock more than just Amazon protection. Enhance your Transparency codes with powerful Scantrust functionalities that benefit your brand across all online and offline sales channels.
GS1 standard QR codes
Future-proof, globally standard QR codes that enabling richer, context-aware experiences.
Global Brand Protection
Verify authenticity anywhere, and extend anti-counterfeiting efforts far beyond Amazon’s borders
Customer Engagement
Connect scans to unique, branded landing pages for campaigns, loyalty, and feedback.
Product Diversion Tracking
Identify potential gray market activity and gain supply chain insights via scan data analysis.
Regulatory Compliance
Easily connect consumers or stakeholders to essential regulatory information, DPPs, or certifications.
Say goodbye to implementation friction
Scantrust makes code generation and association with products and landing pages easy. We handle the heavy lifting to integrate codes you’re already using into your product packaging design.
Reliable, scalable, always available
With a 100% uptime guarantee for code resolution and landing page delivery, our secure, robust cloud infrastructure scales with your evolving needs.
Integrates with the software you already use
Seamlessly connect the Scantrust platform with your existing ERP, CRM, MES, PIM, and more, for streamlined data flow and operations.
Expert global support in your language
From Amazon Transparency to our advanced platform features, our global support team is ready to assist you in the language of your choice.
See enterprise QR code manager
Create
Effortlessly create secure, compliant QR codes via the Scantrust platform
Link
Link your generated QR codes to the Amazon Transparency program
Track
Track your product scans through the Scantrust dashboard