Marketing Managers: Improve Customer Loyalty Through Digitalization

An analysis by Sogeti showed that almost 90 percent of social media sentiment on loyalty programs was negative. One reason for this failure is a lack of personalization.

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A New Scantrust App for Printing Partners

Still using the Scantrust Enterprise App for printing tasks? It’s time to change to the all new Scantrust Printer app before printing functions are removed from the Enterprise app.

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Using QR codes for Digital Engagement, Anti-Counterfeiting, and Supply Chain Management

QR codes are a great tool to help SMEs with their operations. This article explains how QR codes can be used in Digital Engagement, tackling counterfeit products and managing Supply Chain Operations.

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Five ways CPG digital trends are transforming digital marketing

Product digitization is a game-changer for CPG brands looking to deliver creative consumer experiences and build direct, fulfilling relationships with their customers.

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FDA warns about counterfeiting medicines and fake test kits amid a dearth of anti-counterfeiting solutions

Fake Covid-19 tests and fraudulent vaccines were sold amid unexpected challenges for governments and communities around the world. Anti-counterfeiting tech is the answer.

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Do consumers use QR codes in America?

Scantrust conducted an international survey in 5 top markets to understand what people think about QR codes and why they scan them. This is what we learned.