{"id":1013,"date":"2022-07-20T12:19:16","date_gmt":"2022-07-20T11:19:16","guid":{"rendered":"https:\/\/cms.scantrust.com\/?post_type=case-study&#038;p=1013"},"modified":"2024-05-01T11:58:48","modified_gmt":"2024-05-01T10:58:48","slug":"anti-counterfeiting-and-product-traceability-for-baias-wine","status":"publish","type":"case-study","link":"https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-and-product-traceability-for-baias-wine\/","title":{"rendered":"Anti-counterfeiting and product traceability for Baia&#8217;s Wine"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n  \n\n<section\n  class=\"post-columns --padding\"\n  style=\"background-color: #f4f4f4;\" id=\"\">\n  \n\n\n\n\n\n\n<div class=\"post-columns__column --two-third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Key features and benefits\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li>Secure QR codes linking to product data points on the Cardano Blockchain<\/li>\n<li>Mobile landing page conveying the production history of the wine<\/li>\n<li>Scantrust mobile app for QR code product authentication<\/li>\n<li>Product traceability throughout the supply chain and post-sale<\/li>\n<li>consumer behavior metrics through consumer product scans<\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n\n<div class=\"post-columns__column --third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Solutions used\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li><a href=\"https:\/\/cms.scantrust.com\/supply-chain-traceability-solutions\/\">Product and Supply chain traceability<\/a><\/li>\n<li><a href=\"https:\/\/cms.scantrust.com\/anti-counterfeit-solutions\/\">Anti-counterfeiting<\/a><\/li>\n<li><a href=\"https:\/\/cms.scantrust.com\/enterprise-qr-product-packaging-solutions\/\">Enterprise QR code management<\/a><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n<\/section>\n\n<div class=\"post-spacer\" ><\/div>\n\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Project highlights and results\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><p>Tamper-proof labels with Scantrust QR codes were applied to bottles of <a href=\"https:\/\/baiaswine.com\/\" target=\"_blank\" rel=\"noopener\">Baia&#8217;s wine<\/a>. These are linked to data points anchored in the <a href=\"https:\/\/cardano.org\/\" target=\"_blank\" rel=\"noopener\">Cardano<\/a> blockchain which showcases the production history, ensuring product traceability throughout the supply chain. After consumers scan the codes with their smartphones, they are directed to a user-friendly landing page that conveys information about the wine, the production details, and an explanation for how to authenticate the product via the free Scantrust mobile app (NB: a no-app solution is also available for similar projects). Consumer QR code scans continue to provide an overview of consumer engagement metrics, and the Scantrust dashboard gives Baia&#8217;s Wine the ability to dive deep into demographic and other consumer data. Baia&#8217;s wine now has data showing where their bottles are being scanned, providing an invaluable post-sale product traceability dimension to their consumer data.<\/p>\n<\/div>\n\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Results\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><p>By adding QR codes to their wine bottles, Baia&#8217;s Wine has created a new avenue for consumer engagement and brand loyalty. After just one year of implementation, there was an increase in sales and production. Baia&#8217;s Wines are also now available in new markets in Asia, Europe, and the Americas. The engagement rate through scans is outperforming typical QR code scanning benchmarks for similar projects.<\/p>\n<\/div>\n\n<div class=\"button-container\">\n  <a\n    href=\"https:\/\/cms.scantrust.com\/request-a-demo\/\"\n    class=\"s-button\"\n    style=\"\n      --background-colour: #0789B2;\n      --background-hover-colour: #0789B2;\n      --border: none;\n      --border-hover-colour: transparent;\n      --border-radius: 0;\n      --text-colour: #FFFFFF;\n      --text-hover-colour: #FFFFFF;\n    \">\n    Get Scantrust codes now\n  <\/a>\n<\/div>\n\n<div class=\"post-spacer\" ><\/div>\n\n<div class=\"post-spacer\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Baia&#8217;s wine uses tamper proof, secure QR codes for supply chain traceability and consumer engagement.<\/p>\n","protected":false},"featured_media":1016,"template":"","industry":[16,14,22],"use":[23,24,27,25],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0.1 (Yoast SEO 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