{"id":1028,"date":"2022-08-04T12:19:00","date_gmt":"2022-08-04T11:19:00","guid":{"rendered":"https:\/\/cms.scantrust.com\/?post_type=case-study&#038;p=1028"},"modified":"2024-05-01T11:53:18","modified_gmt":"2024-05-01T10:53:18","slug":"anti-counterfeiting-dupont-water-filters-case-study","status":"publish","type":"case-study","link":"https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-dupont-water-filters-case-study\/","title":{"rendered":"Anti-counterfeiting for Dupont water filters: Scantrust case study"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n  \n\n<section\n  class=\"post-columns --padding\"\n  style=\"background-color: #f4f4f4;\" id=\"\">\n  \n\n\n\n\n\n\n<div class=\"post-columns__column --two-third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Key features and benefits\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li>Unique, secure QR codes for anti-counterfeiting on product labels<\/li>\n<li>Dedicated \u201cDupont Home Water\u201d app with product information, authentication, loyalty, news, etc.<\/li>\n<li>Professional installer loyalty programs<\/li>\n<li>Supply chain data linked to products<\/li>\n<li>Online dashboards for engagement data and to display gray market and parallel import information<\/li>\n<li>Powers loyalty and cashback programs for distributors and professional installers<\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n\n<div class=\"post-columns__column --third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Solutions used\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li><a href=\"https:\/\/cms.scantrust.com\/supply-chain-traceability-solutions\/\">Product and Supply chain traceability<\/a><\/li>\n<li><a href=\"https:\/\/cms.scantrust.com\/anti-counterfeit-solutions\/\">Anti-counterfeiting<\/a><\/li>\n<li><a href=\"https:\/\/cms.scantrust.com\/enterprise-qr-product-packaging-solutions\/\">Enterprise QR code management<\/a><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n<\/section>\n\n<div class=\"post-spacer\" ><\/div>\n\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Project highlights and results\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><p><!-- wp:paragraph --><\/p>\n<p>The anti-counterfeit solutions deployed have identified counterfeit hotspots and incidents to enable legal action by Dupont&#8217;s brand protection team, and have acted as a deterrent to counterfeiters.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p id=\"h-continues-to-build-up-a-crm-database-of-key-customers-which-has-been-invaluable-for-marketing\">The project continues to build up a CRM database of key customers which has been invaluable for marketing. Meanwhile, scan and engagement data have helped lower cost of advertising campaigns.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>See more information about how Dupont handles counterfeit water filters on the Dupont <a href=\"https:\/\/www.dupont.com\/water\/resources\/anti-counterfeiting-solutions.html\" target=\"_blank\" rel=\"noopener\">anti-counterfeiting page<\/a> to learn more.<!-- \/wp:paragraph --><\/p>\n<\/div>\n\n<div class=\"button-container\">\n  <a\n    href=\"https:\/\/cms.scantrust.com\/request-a-demo\/\"\n    class=\"s-button\"\n    style=\"\n      --background-colour: #0789B2;\n      --background-hover-colour: #0789B2;\n      --border: none;\n      --border-hover-colour: transparent;\n      --border-radius: 0;\n      --text-colour: #FFFFFF;\n      --text-hover-colour: #FFFFFF;\n    \">\n    Get Scantrust codes now\n  <\/a>\n<\/div>\n\n<div class=\"post-spacer\" ><\/div>\n\n<div class=\"post-spacer\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Dupont sought a solution to address grey market and counterfeit water filters in key markets. They also wanted to create a direct engagement channel with professional water filter installers.<\/p>\n","protected":false},"featured_media":1040,"template":"","industry":[17],"use":[23,24,27,25],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0.1 (Yoast SEO v20.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case study: Anti-counterfeiting for Dupont water filters<\/title>\n<meta name=\"description\" content=\"Learn how secure QR codes helped Dupont identify counterfeit hotspots and enabled legal action against counterfeiters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anti-counterfeiting for Dupont water filters: Scantrust case study\" \/>\n<meta property=\"og:description\" content=\"Learn how secure QR codes helped Dupont identify counterfeit hotspots and enabled legal action against counterfeiters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-dupont-water-filters-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Scantrust\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T10:53:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cms.scantrust.com\/wp-content\/uploads\/2022\/07\/Dupont-scantrust.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"802\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Case study: Anti-counterfeiting for Dupont water filters","description":"Learn how secure QR codes helped Dupont identify counterfeit hotspots and enabled legal action against counterfeiters.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Anti-counterfeiting for Dupont water filters: Scantrust case study","og_description":"Learn how secure QR codes helped Dupont identify counterfeit hotspots and enabled legal action against counterfeiters.","og_url":"https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-dupont-water-filters-case-study\/","og_site_name":"Scantrust","article_modified_time":"2024-05-01T10:53:18+00:00","og_image":[{"width":802,"height":802,"url":"https:\/\/cms.scantrust.com\/wp-content\/uploads\/2022\/07\/Dupont-scantrust.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-dupont-water-filters-case-study\/","url":"https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-dupont-water-filters-case-study\/","name":"Case study: Anti-counterfeiting for Dupont water filters","isPartOf":{"@id":"https:\/\/cms.scantrust.com\/#website"},"datePublished":"2022-08-04T11:19:00+00:00","dateModified":"2024-05-01T10:53:18+00:00","description":"Learn how secure QR codes helped Dupont identify counterfeit hotspots and enabled legal action against counterfeiters.","breadcrumb":{"@id":"https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-dupont-water-filters-case-study\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-dupont-water-filters-case-study\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-dupont-water-filters-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cms.scantrust.com\/"},{"@type":"ListItem","position":2,"name":"Anti-counterfeiting for Dupont water filters: Scantrust case study"}]},{"@type":"WebSite","@id":"https:\/\/cms.scantrust.com\/#website","url":"https:\/\/cms.scantrust.com\/","name":"Scantrust","description":"QR code solutions for global brands","publisher":{"@id":"https:\/\/cms.scantrust.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.scantrust.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/cms.scantrust.com\/#organization","name":"Scantrust","url":"https:\/\/cms.scantrust.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cms.scantrust.com\/#\/schema\/logo\/image\/","url":"https:\/\/cms.scantrust.com\/wp-content\/uploads\/2023\/04\/Logo-Full-color-on-blueblue.png","contentUrl":"https:\/\/cms.scantrust.com\/wp-content\/uploads\/2023\/04\/Logo-Full-color-on-blueblue.png","width":600,"height":60,"caption":"Scantrust"},"image":{"@id":"https:\/\/cms.scantrust.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/scantrust\/"]}]}},"_links":{"self":[{"href":"https:\/\/cms.scantrust.com\/wp-json\/wp\/v2\/case-study\/1028"}],"collection":[{"href":"https:\/\/cms.scantrust.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cms.scantrust.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.scantrust.com\/wp-json\/wp\/v2\/media\/1040"}],"wp:attachment":[{"href":"https:\/\/cms.scantrust.com\/wp-json\/wp\/v2\/media?parent=1028"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cms.scantrust.com\/wp-json\/wp\/v2\/industry?post=1028"},{"taxonomy":"use","embeddable":true,"href":"https:\/\/cms.scantrust.com\/wp-json\/wp\/v2\/use?post=1028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}