{"id":1073,"date":"2022-08-02T12:25:00","date_gmt":"2022-08-02T11:25:00","guid":{"rendered":"https:\/\/cms.scantrust.com\/?post_type=case-study&#038;p=1073"},"modified":"2024-05-01T11:57:11","modified_gmt":"2024-05-01T10:57:11","slug":"anti-counterfeiting-connected-packaging-akzo-nobel-case-study","status":"publish","type":"case-study","link":"https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-connected-packaging-akzo-nobel-case-study\/","title":{"rendered":"Anti-counterfeit packaging and digital datasheets for AkzoNobel Protective Coatings"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n  \n\n<section\n  class=\"post-columns --padding\"\n  style=\"background-color: #f4f4f4;\" id=\"\">\n  \n\n\n\n\n\n\n<div class=\"post-columns__column --two-third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Key features and benefits\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li>Anti-counterfeit packaging with easy smartphone check<\/li>\n<li>Loyalty program with prize redemptions using mobile webpage form<\/li>\n<li>Real-time data dashboard summarizing scans and user engagement<\/li>\n<li>Unique, secure QR codes for anti-counterfeiting applied directly to product cans<\/li>\n<li>Customized, multi-region landing pages displaying product data sheet<\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n\n<div class=\"post-columns__column --third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Solutions used\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li><a href=\"https:\/\/cms.scantrust.com\/supply-chain-traceability-solutions\/\">Product and Supply chain traceability<\/a><\/li>\n<li><a href=\"https:\/\/cms.scantrust.com\/anti-counterfeit-solutions\/\">Anti-counterfeit packaging<\/a><\/li>\n<li><a href=\"https:\/\/cms.scantrust.com\/enterprise-qr-product-packaging-solutions\/\">Enterprise QR code management<\/a><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n<\/section>\n\n<div class=\"post-spacer\" ><\/div>\n\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Project highlights and results\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><p>The project validated several connected packaging use cases with end-users, including digital access to paint coating application procedures, pictures of what completed paint application should look like, safety measures, and information on authorized resellers and distributors. Akzo Nobel International Protective Paints successfully demonstrated that printed product information material could be replaced with digital on their packaging.<\/p>\n<\/div>\n\n<div class=\"button-container\">\n  <a\n    href=\"https:\/\/cms.scantrust.com\/request-a-demo\/\"\n    class=\"s-button\"\n    style=\"\n      --background-colour: #0789B2;\n      --background-hover-colour: #0789B2;\n      --border: none;\n      --border-hover-colour: transparent;\n      --border-radius: 0;\n      --text-colour: #FFFFFF;\n      --text-hover-colour: #FFFFFF;\n    \">\n    Get Scantrust codes now\n  <\/a>\n<\/div>\n\n<div class=\"post-spacer\" ><\/div>\n\n<div class=\"post-spacer\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Akzo Nobel provided their customers a way to check the authenticity of International Protective Coatings while giving easy access to digital product datasheets and safety materials.<\/p>\n","protected":false},"featured_media":1074,"template":"","industry":[17],"use":[23,24,25],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0.1 (Yoast SEO v20.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anti-counterfeit packaging: QR codes for International Protective Coatings<\/title>\n<meta name=\"description\" content=\"How AkzoNobel secure QR codes for anti-counterfeiting and digital access to procedures, safety information, and authorized sales channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anti-counterfeit packaging and digital datasheets for AkzoNobel Protective Coatings\" \/>\n<meta property=\"og:description\" content=\"How AkzoNobel secure QR codes for anti-counterfeiting and digital access to procedures, safety information, and authorized sales channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-connected-packaging-akzo-nobel-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Scantrust\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T10:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cms.scantrust.com\/wp-content\/uploads\/2022\/07\/akzonobel-scantrust.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"802\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Anti-counterfeit packaging: QR codes for International Protective Coatings","description":"How AkzoNobel secure QR codes for anti-counterfeiting and digital access to procedures, 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