{"id":1081,"date":"2022-08-08T14:20:07","date_gmt":"2022-08-08T13:20:07","guid":{"rendered":"https:\/\/cms.scantrust.com\/?post_type=case-study&#038;p=1081"},"modified":"2024-05-01T11:51:51","modified_gmt":"2024-05-01T10:51:51","slug":"cpg-brand-loyalty-through-connected-packaging-knorr-case-study","status":"publish","type":"case-study","link":"https:\/\/cms.scantrust.com\/case-studies\/cpg-brand-loyalty-through-connected-packaging-knorr-case-study\/","title":{"rendered":"Brand loyalty through connected packaging for Knorr"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n  \n\n<section\n  class=\"post-columns --padding\"\n  style=\"background-color: #f4f4f4;\" id=\"\">\n  \n\n\n\n\n\n\n<div class=\"post-columns__column --two-third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Key features and benefits\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li>Visual drag-and-drop product landing page builder<\/li>\n<li>Product and ingredient origin story data integration<\/li>\n<li>Consumer demographic data (gender, geo, product preferences, etc.)<\/li>\n<li>Dynamic serialized QR codes redirect to custom mobile landing pages<\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n\n<div class=\"post-columns__column --third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Solutions used\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li><a href=\"https:\/\/cms.scantrust.com\/enterprise-qr-product-packaging-solutions\/\">Enterprise QR code management<\/a><\/li>\n<li><a href=\"https:\/\/cms.scantrust.com\/supply-chain-traceability-solutions\/\">Product and Supply chain traceability<\/a><\/li>\n<li>Blockchain integration<\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n<\/section>\n\n<div class=\"post-spacer\" ><\/div>\n\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Project highlights and results\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><p><!-- wp:paragraph --><\/p>\n<p>Knorr wanted to build a premium brand narrative around product quality and responsible, transparent business practices. Scantrust&#8217;s QR code and traceability solutions provide actionable consumer data including pack size purchase patterns and comparisons of rural versus urban preferences.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Connected packaging created a new channel to connect with customers and better leveraged existing marketing assets.<!-- \/wp:paragraph --><\/p>\n<\/div>\n\n<div class=\"button-container\">\n  <a\n    href=\"https:\/\/cms.scantrust.com\/request-a-demo\/\"\n    class=\"s-button\"\n    style=\"\n      --background-colour: #0789B2;\n      --background-hover-colour: #0789B2;\n      --border: none;\n      --border-hover-colour: transparent;\n      --border-radius: 0;\n      --text-colour: #FFFFFF;\n      --text-hover-colour: #FFFFFF;\n    \">\n    Talk to a solutions expert\n  <\/a>\n<\/div>\n\n<div class=\"post-spacer\" ><\/div>\n\n<div class=\"post-spacer\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Knorr wanted to highlight the connection between the brand&#8217;s premium ingredients and more enjoyable taste.<\/p>\n","protected":false},"featured_media":1082,"template":"","industry":[16,14],"use":[24,27,25],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0.1 (Yoast SEO v20.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case study: Connected packaging drives brand loyalty for Knorr<\/title>\n<meta name=\"description\" content=\"Learn how Knorr uses QR codes for connected packaging to highlight how premium ingredients contribute to a more enjoyable product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand loyalty through connected packaging for Knorr\" \/>\n<meta property=\"og:description\" content=\"Learn how Knorr uses QR codes for connected 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