{"id":2628,"date":"2022-10-12T08:44:54","date_gmt":"2022-10-12T07:44:54","guid":{"rendered":"https:\/\/cms.scantrust.com\/?post_type=case-study&#038;p=2628"},"modified":"2024-05-10T14:29:57","modified_gmt":"2024-05-10T13:29:57","slug":"anti-counterfeiting-with-qr-codes-for-marchesi-antinori","status":"publish","type":"case-study","link":"https:\/\/cms.scantrust.com\/case-studies\/anti-counterfeiting-with-qr-codes-for-marchesi-antinori\/","title":{"rendered":"Anti-counterfeiting with QR codes for wine producer Marchesi Antinori"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n  \n\n<section\n  class=\"post-columns --padding\"\n  style=\"background-color: #f4f4f4;\" id=\"\">\n  \n\n\n\n\n\n\n<div class=\"post-columns__column --two-third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Key features and benefits\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mapping Scantrust anti-counterfeiting technology to an existing label serialization system<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated authentication with the Marchesi Antinori mobile app via using the Scantrust mobile SDK for anti-counterfeiting features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suspected counterfeit alerts and scan data dashboard<\/span><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n\n<div class=\"post-columns__column --third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Solutions used\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li><a href=\"https:\/\/cms.scantrust.com\/enterprise-qr-product-packaging-solutions\/\">Enterprise QR code management<\/a><\/li>\n<li><a href=\"https:\/\/cms.scantrust.com\/anti-counterfeit-solutions\/\">Anti-counterfeiting<\/a><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n<\/section>\n\n<div class=\"post-spacer\" ><\/div>\n\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Project highlights and results\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><p><!-- wp:paragraph --><\/p>\n<p><span style=\"font-weight: 400;\">Marchesi Antinori is a premium wine brand with almost 700 years of history. Their winery is known and respected among those in the know: wine connoisseurs and producers. When Marchesi Antinori began attracting more attention than they&#8217;d like from counterfeiters, they chose to expand and improve an anti-counterfeiting scheme that was already implemented on their products. Their search for an expanded and easy to authenticate solution ended with Scantrust secure QR codes and serialization on their wine bottles. As Marchesi Antinori continues their partnership with Scantrust, the team at Scantrust could not be prouder to have such a respected company as an anti-counterfeiting solutions client.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div>\n\n<div class=\"button-container\">\n  <a\n    href=\"https:\/\/cms.scantrust.com\/request-a-demo\/\"\n    class=\"s-button\"\n    style=\"\n      --background-colour: #0789B2;\n      --background-hover-colour: #0789B2;\n      --border: none;\n      --border-hover-colour: transparent;\n      --border-radius: 0;\n      --text-colour: #FFFFFF;\n      --text-hover-colour: #FFFFFF;\n    \">\n    Schedule a free anti-counterfeiting consultation\n  <\/a>\n<\/div>\n\n<div class=\"post-spacer\" ><\/div>\n\n<div class=\"post-spacer\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Marchesi Antinori sought to expand and improve their already existing, on bottle anti-counterfeiting solution. After reviewing available options, they chose Scantrust secure QR codes with serialization for their wine labels.<\/p>\n","protected":false},"featured_media":7681,"template":"","industry":[22],"use":[23,25],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0.1 (Yoast SEO v20.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case study: Secure QR codes for counterfeit wine prevention<\/title>\n<meta name=\"description\" content=\"Learn how a 700-year-old wine maker uses Secure and Serialized QR codes for anti-counterfeiting purposes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anti-counterfeiting with QR codes for wine producer Marchesi Antinori\" \/>\n<meta property=\"og:description\" content=\"Learn how a 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