{"id":2647,"date":"2022-10-12T13:14:04","date_gmt":"2022-10-12T12:14:04","guid":{"rendered":"https:\/\/cms.scantrust.com\/?post_type=case-study&#038;p=2647"},"modified":"2024-05-01T11:49:53","modified_gmt":"2024-05-01T10:49:53","slug":"counterfeit-prevention-and-consumer-engagement-with-tamper-evident-secure-qr-codes-for-motul","status":"publish","type":"case-study","link":"https:\/\/cms.scantrust.com\/case-studies\/counterfeit-prevention-and-consumer-engagement-with-tamper-evident-secure-qr-codes-for-motul\/","title":{"rendered":"Counterfeit prevention and consumer engagement with tamper-evident, Secure QR codes for Motul"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n  \n\n<section\n  class=\"post-columns --padding\"\n  style=\"background-color: #f4f4f4;\" id=\"\">\n  \n\n\n\n\n\n\n<div class=\"post-columns__column --two-third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Key features and benefits\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tamper-proof label with secure QR codes for anti-counterfeiting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">App for matching your car model to the most suitable oil and nearest reseller locator<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual drag-and-drop product landing page builder with multi-lingual support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product fact sheet incorporated into landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loyalty campaigns with prize redemption function for resellers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to associate data to products at any point in the supply chain at the unit or batch level e.g. bottle, case, and pallet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dashboard for real-time supply chain traceability data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom grey market activity alerts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integration with Motul&#8217;s ERP via Scantrust API<\/span><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n\n<div class=\"post-columns__column --third\" style=\"\" id=\"\">\n\t\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Solutions used\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><ul>\n<li><a href=\"https:\/\/cms.scantrust.com\/anti-counterfeit-solutions\/\">Anti-counterfeiting<\/a><\/li>\n<li><a href=\"https:\/\/cms.scantrust.com\/enterprise-qr-product-packaging-solutions\/\">Enterprise QR code management<\/a><\/li>\n<li><a href=\"https:\/\/cms.scantrust.com\/supply-chain-traceability-solutions\/\">Product and Supply chain traceability<\/a><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n<\/section>\n\n<div class=\"post-spacer\" ><\/div>\n\n  <h2\n    id=\"\"\n    class=\"post-title\"\n    style=\"\n      color: #222;\n      max-width: none;\n      text-align: left;\n    \"\n    >\n    Project highlights and results\n  <\/h2>\n\n\n<div class=\"post-text \" id=\"\"><p><a href=\"https:\/\/www.motul.com\/\" target=\"_blank\" rel=\"noopener\">Motul<\/a> discovered counterfeiting of their products and <a href=\"https:\/\/www.scantrust.com\/what-is-the-grey-market-how-does-it-affect-brands-and-consumers\/?_gl=1*i5l3jt*_up*MQ..*_ga*ODU4NzQxMzA4LjE2NjU1ODAzNDE.*_ga_8JV18X8P4S*MTY2NTU4MDMzOC4xLjAuMTY2NTU4MDMzOC4wLjAuMA..\">grey market<\/a> (parallel import) sales. To kill two birds with one stone, Motul added tamper-evident, secure QR codes to their product packaging. This not only addressed their counterfeit and grey market challenges but also gave them a direct engagement channel with end consumers and product resellers. The Scantrust secure QR codes redirect to custom landing pages with product information, reseller location, and multilingual support. Motul also established product traceability throughout the product live cycle for counterfeit and grey market alerts delivered via the Scantrust system.<\/p>\n<p>Using Scantrust secure QR codes reduced the incidence of counterfeits, lowered grey market activity, and improved visibility across Motul distribution channels in all regions. Consumer and reseller engagement increased by providing data relevant to the product and popular reseller loyalty campaigns.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\n<div class=\"button-container\">\n  <a\n    href=\"https:\/\/cms.scantrust.com\/request-a-demo\/\"\n    class=\"s-button\"\n    style=\"\n      --background-colour: #0789B2;\n      --background-hover-colour: #0789B2;\n      --border: none;\n      --border-hover-colour: transparent;\n      --border-radius: 0;\n      --text-colour: #FFFFFF;\n      --text-hover-colour: #FFFFFF;\n    \">\n    Talk to a solutions expert\n  <\/a>\n<\/div>\n\n<div class=\"post-spacer\" ><\/div>\n\n<div class=\"post-spacer\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Motul wanted to have a solution for counterfeit prevention while also finding a way to directly engage with their products&#8217; consumers<\/p>\n","protected":false},"featured_media":2679,"template":"","industry":[21,19],"use":[23,27,25],"acf":[],"yoast_head":"<!-- This site is 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