{"id":1262,"date":"2022-07-25T12:11:13","date_gmt":"2022-07-25T11:11:13","guid":{"rendered":"https:\/\/cms.scantrust.com\/?p=1262"},"modified":"2022-08-11T10:53:13","modified_gmt":"2022-08-11T09:53:13","slug":"scantrust-farm-to-consumer-traceability-app-is-now-live-on-the-sap-app-center","status":"publish","type":"post","link":"https:\/\/cms.scantrust.com\/scantrust-farm-to-consumer-traceability-app-is-now-live-on-the-sap-app-center\/","title":{"rendered":"Scantrust partners with SAP to Deliver End-to-End Farm-to-Consumer Traceability Solutions"},"content":{"rendered":"

Scantrust, a connected goods platform for companies that depend on selling physical products in a connected world, has developed an integration to the material traceability solution for SAP\u00ae Logistics Business Network <\/a>giving food and beverage brand consumers the ability to track the end-to-end provenance of their food. This integration marks a critical milestone toward accelerating digitization in the food and beverage industry and is the continuation of efforts already started during the SAP.iO<\/a> accelerator program last year.<\/p>\n<\/div>\n\n \n Traceability Solutions: Transformation in the food industry\n <\/h3>\n\n\n

Over the last 10 years, large, global food producers have been steadily losing market share to smaller, local brands. The reason is largely explained by lost trust in the food industry. In 2015, a study by Mintel<\/a> revealed that 43% of American millennials don\u2019t trust large food manufacturers. 74% of them wish that food companies were more transparent. Similarly, an MIT Sloan<\/a> study revealed that consumers might be willing to pay 2-10% more for products from brands providing more transparency.<\/p>\n<\/div>\n\n

This environment has food and beverage brands investing in technologies that trace their raw materials upstream and put more scrutiny on their suppliers. Brands need to communicate their upstream traceability efforts to consumers in an engaging way that restores trust and establishes loyalty.<\/p>\n<\/div>\n\n \n Communicating food provenance via unique and secured QR codes \n <\/h3>\n\n\n

The material traceability option for SAP Logistics Business Network enables brands to collect and trace batch-level information on raw materials, ingredients and finished products. Among other benefits, brands can use this to instantly identify which products are affected by product recalls.<\/p>\n<\/div>\n\n

Thanks to the integration with the Scantrust connected goods platform, this data can now also be linked to a unique Scantrust QR code which is printed on product packaging and made available directly to end consumers. When consumers use a smartphone to scan the codes, several useful features become available:<\/p>\n<\/div>\n\n

\n \n
    \n
  1. Brands can deliver compelling stories around the provenance of their products. This is a fundamental step toward regaining consumer trust<\/li>\n
  2. Every interaction with the QR codes generates valuable data & insights on consumer behavior which contributes to marketing efforts<\/li>\n
  3. Via the unique QR code, a direct communication channel with consumers is made available including the chance to obtain product feedback, offer onboarding to a loyalty program, and more.<\/li>\n<\/ol>\n<\/div> <\/div>\n<\/div>\n\n
    <\/div>\n\n \n What’s next?\n <\/h3>\n\n\n

    With the integration and the combined solution offering, Scantrust and SAP together accelerate digitization in the food chain. It\u2019s expected that as more projects come online, the benefit of being able to connect directly to consumers will pay for itself, both as a win for brands and for consumers.<\/p>\n<\/div>\n\n

    \u201cRight from the start, we saw a great fit and synergy between the material traceability option for SAP Logistics Business Network and the Scantrust connected goods platform,\u201d says Nathan Anderson, CEO of Scantrust. \u201cThis integration is a great milestone that will unlock significant value for both, SAP\u2019s and Scantrust\u2019s customer base and enable us to deliver real value to the food industry and empower consumers.\u201d<\/p>\n<\/div>\n\n

    \u201cScantrust provides exactly the benefits that we were looking for as an extension to our platform to enable brands to communicate provenance data to their end-consumers\u201d, says Eric Somitsch, Solution Owner of Farm-to-Consumer Traceability at SAP. \u201cWe are excited to be able to offer this integration to our customers and look forward to a great partnership to support our customers on getting additional value of their traceability implementations.\u201d<\/p>\n<\/div>\n\n

    If you are interested to learn more about the integration, please schedule a demo with our team at your convenience https:\/\/scantrust.com\/request-a-demo<\/a><\/strong><\/p>\n<\/div>\n\n

    About Scantrust<\/strong><\/p>\n<\/div>\n\n

    Scantrust is a connected goods platform for transforming everyday products and things into new sources of data. We enable anti-counterfeiting and supply chain traceability for goods and products using QR codes, RFID, and NFC tags. Our solutions help maintain your brand’s integrity, deliver valuable consumer insights, and create new opportunities for consumer engagement. Learn more at www.scantrust.com<\/p>\n<\/div>\n\n

    About SAP.iO\u00a0<\/strong><\/p>\n<\/div>\n\n

    SAP.iO is SAP\u2019s strategic business unit to accelerate innovation and drive new business models for SAP. The SAP.iO Fund makes investments in early-stage startups building innovative solutions that enable customers to receive highly incremental value from SAP platforms and applications. The SAP.iO Foundries are a global network of equity-free accelerator programs in strategic startup hubs providing startups access to mentorship, exposure to SAP technologies, and opportunities to meet and collaborate with SAP customers. Learn more at https:\/\/SAP.iO\/<\/a>.<\/p>\n<\/div>\n\n

    \n \n Request a demo\n <\/a>\n<\/div>\n\n
    <\/div>","protected":false},"excerpt":{"rendered":"

    Trust and the human connection to our food will only be restored when consumers are able to independently check and verify that the food they are buying is authentic and that the brand\u2019s claims about its provenance are true.<\/p>\n","protected":false},"author":7,"featured_media":1263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}"},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nScantrust & SAP partner to deliver Farm-to-Consumer Traceability Solutions<\/title>\n<meta name=\"description\" content=\"Trust and the human connection to our food will only be restored when consumers are able to independently check and verify that the food they are buying is authentic and that the brand\u2019s claims about its provenance are true.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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